4 Irresistible Hooks for Your Next Ad

Want to catch a fish?

Then use the right bait!

If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device.

Sales hooks bridge the gap between prospects and customers as they focus people’s attention on your message, set the tone of your presentation, and provide something of value. Whether it’s a special offer or an amusing tagline, hooks should arouse interest in your product or service while encouraging further interaction between the customer and the company.  

Looking to start your presentation on a strong note? Here are four ingredients you might add to your next ad:

1. Paint an Incredible Vision

Human beings are selfish, and they are never satisfied with their present situation.

Anything that offers people an appealing future is intriguing and attractive. When you want them to give your product a second look, paint a vision of how it can change their experience for the better.

Here are a few samples:

  •    Save $500 a month and buy your next car with cash
  •    Own your own little piece of paradise
  •    Rock that bikini this July

2. Press the Pain Point

It’s true. People make buying decisions based on emotions.

Whether you elicit alarm or compassion, appealing to people’s fears, insecurities, or guilt is a great way to pique interest.

How do these examples impact you?

  •    Three million children die of hunger each year. Be part of a simple solution.
  •    You can never outrun your fork. We have a better way.
  •    Put a stop to this before it puts a stop to YOU.

3. Demand a Response

Sometimes the best approach in sales is an aggressive stance.

Short, clear commands can allow you to be blunt, relay a benefit, or convey an authoritative tone. This dictatorial tone helps resolve urgent situations or address a problem that needs immediate attention. Here are a few bossy lines to consider:

  •    Hackers steal 75 records every second. Build a security wall around your future!
  •    Stop wasting money on hearing aids that STINK.
  •    Recycle. Because there is no “Planet B.”

4. Let Others Brag About You

A testimonial headline is one of the best ways to grab attention.

Testimonials are appealing because people connect through stories, and they trust the opinions of others. Pictures of real people are irresistible, so a great photo combined with a stellar review is a surefire win.

Here are some easy taglines to plug into your print and photo testimonials:

   My money’s on _______________

   My ________________ guarantee

   I was there when ____________

   I’m obsessed with my new ________________

   I chose _____________ because _____________

   I discovered _____________ that _______________

   I made an extra _________________ because _______________

   Here’s how I ______________ in just ________________

   They laughed when ________________. Until I _______________

   Here’s what it feels like to __________________

   Here’s how I beat _______________ by _____________

Appeal to Their Unique Interests

When you want to connect with your target audience, appealing to their unique interests is key.

Formats give your ad a structure, but a hook gives it character! Bring your ads to life with emotions, commands, testimonials, or a compelling vision, and you will arouse interest and drive demand.

Attract Clients You Love with Consistent, Stylish Marketing

In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.

Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.

What does that look like in real life?

3 Examples of Brand-Building Marketing

Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.

1. Charity: Water

Charity: Water” is a non-profit organization that provides drinking water to people in developing nations.

As of 2019, the organization has raised $370 million, funding 44,000 water projects in 28 countries.

Charity: Water gives 100% of its donations to building water wells in Africa where women and children use yellow jerry cans to carry water back to their villages. The organization’s logo is a goldfinch jerry can that keeps the branding present across all platforms and keeps the charity’s focus top of mind.

Charity: Water has mastered the art of getting people to form personal connections with their brand, including online fundraising campaigns where people can link to personal events like birthdays, marathons, or life milestones. Their highly sharable content always connects incredible impact stories and graphics, including the jerry can logo.

Whether launching a campaign or publishing an annual report, Charity: Water is always on brand.

Takeaways: Build powerful connections with people through relatable stories, engaging participatory campaigns, and on-brand imaging in all you print and share.

2. FedEx

When it absolutely, positively has to be there overnight . . . count on FedEx.

FedEx provides people worldwide with transportation, e-commerce, and business services. Offering “The World On Time,” FedEx has created a strong corporate identity for its professionalism and efficiency.

In addition to reliable service, the brand garnered trust through its “We Understand” campaign, which communicates the pricelessness of people’s treasures, livelihoods, and futures. Packages mean a lot to people, and FedEx hammers this home through story-based marketing, reward programs, and regular social media interactions.

Takeaways: Find slogans and campaigns that get to the heart of what people truly desire: to be heard, understood, and valued. When you think of people as a person – not just a number – they respond.

3. Target

Do people see Target as a discount store?

Probably not. With trendy campaigns and high-end designers, Target delivers more than just products, but an experience.

Beyond quality merchandise at reasonable prices, Target offers easy-to-maneuver layouts, stunning branded displays, and contemporary styles aimed directly at a specific customer persona (higher-income shoppers ages 55 and younger). Target customers appreciate the brand’s sophisticated, affordable merchandise, including an ever-changing array of trendy clothing and home accessories.

Takeaways: Solidify customer personas and identify key themes that bring a fresh, consistent viewpoint through your products and marketing. Match the theme of your marketing with the personal experience people have doing business with you.

An Artful Tapestry

The heart of consistent marketing is your brand message.

Identify personable, engaging themes, and share them through your products, in-store displays, and print pieces. Weave these elements into a beautiful tapestry, and the benefits will last well beyond any savvy marketing campaign!

How Successful Entrepreneurs Overcome Self-Doubt Each Day

Diane von Furstenberg is a Belgian fashion designer who has built her namesake company into one of the most recognizable in the world.

Furstenberg has been listed as the world’s 68th most powerful, received an honorary doctorate, and been president of the Council of Fashion Designers of America for years.

Confidence should come easily to someone like this, wouldn’t you think?

But Furstenberg does not see herself this simply. She believes she’s a constant work in progress and says successful people (like herself) probably feel like losers at least once a week.

Furstenberg said she feels self-doubt continually. What does that look like in her life?

“Oh, just, you know. You feel like a loser, you wake up and you doubt. So my trick is, I look in the mirror and say, “If you doubt your power, then you give power to your doubts.”

Squash Doubt to Bring Your Best Work to Life

Can you relate to Furstenberg?

You’re not alone. Even successful business owners grapple with self-doubt. Sometimes this can be a good thing, keeping you humble and helping you soberly evaluate limitations.

But for the most part, self-doubt is a form of sabotage that keeps you from fulfilling your potential. Successful people aren’t immune to uncertainty, but they refuse to let it derail their goals. Want to overcome doubt and achieve what you’ve set out to accomplish?

Here are several ways to combat that accusing voice:

1. Stop and Reset

When inner doubts creep in, deal with them immediately.

Don’t let paranoia spin out of control or imagine worst-case scenarios. Talk back to that doubtful voice with phrases like these:

“No. Stop. I’m not listening to this.”

 “I know where this train of thought leads, and I’m not getting on!”

“I’ve been successful in the past, and I will be again.”

As Steven Pressfield says in Do The Work! Overcome Resistance And Get Out Of Your Own Way,

“The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why we can’t/shouldn’t/won’t do what we know we need to do.”

2. Deal with Anxiety Triggers

One way to squash doubt is to deal with it straight on.

What personal deficits or situations trigger your insecurity? If it’s a lack of skill, seek specific training. If it’s uncertainty about a decision, get counsel from other experts in your field. If it’s fear of the unknown, find coaches or mentors to walk you through this stage of uncertainty.

3. Avoid Comparisons

If you compare yourself to others, you will usually lose.

In today’s connected generation, usually your perspective of others is only the highlight reel, and certainly not the struggle or discipline it took to build success. Instead of comparing yourself to others, compare yourself to YOU. Look at how far you’ve come, the progress you’ve made toward current goals, or how you’ve overcome obstacles in spite of hardship.

4. Don’t Depend on Validation

While the input of others can be helpful, confident leaders trust their own instincts.

We all like a pat on the back, but in seeking continual validation, you erode vision and weaken faith in yourself. When tackling a big project, get input initially, then trust your gut and make decisions that feel right to you.

Move Forward With Confidence

Having confidence in yourself is the best way to sharpen your unique voice.

Say no to accusation, confront anxiety triggers, and avoid putting too much weight in others’ opinions. Overpower doubt so you can maximize your potential.

How Re-Purposed Malls Can Teach Entrepreneurs a Lesson

Have you been to a dying mall lately?

It can be pretty depressing. Empty storefronts litter the hallways like missing teeth in a hockey player’s mouth. Dim lighting seems to permeate each corner, and mall walkers bring more energy than any hint of retail activity. What was booming 30 years ago now feels like a bust.

With consumers shifting more of their shopping from physical to online spaces, young generations have a different perspective on what a buying experience should bring. This explains why some malls are dying, while others are thriving. What’s the difference?

In Maryland, one mall is renting space to a theater company while, in Michigan, one mall is now home to a cultural association that sponsors Chinese festivals. Some malls have transformed parts of their space to offer thriving art schools for walk-in shoppers. Others have created customer-centric experiences, like combining fashion consultants with on-site purchasing options.

Like most other sales venues, there is still a future for brick-and-mortar businesses. But this requires companies to sell strategically to young generations through methods that resonate.

What lessons can we learn from our friends in the mall?

Engaging, Experiential Shopping

There are numerous definitions of experiential purchasing.

Generally, this idea refers to stores where “extra” things happen in addition to selling, and where shoppers do more than just buying. As an entrepreneur, how can you offer people a chance to buy an experience or a memory rather than just an object or service? This may include massage chairs at the gym, in-store skills classes, or lifestyle opportunities (like art galleries in malls) that can be combined with a shopping experience.

Added Online Convenience

If you want people to visit your business, can you ease their journey by adding online convenience?

Like store pickups for pre-ordered groceries, merchants that simplify the purchasing experience will have more success. One business took orders for online samples then had three options ready and waiting when the customer came to preview them in the store.

Digital Campaigns with On-Site Flash Sales

One benefit of physical stores is strengthening emotional connections between consumers and brands.

While it is nice to order things online, sometimes swooping in to nab a deal brings a huge adrenaline rush (think Black Friday!). Can your business combine timely print or digital ads to promote 24-hour flash sales on the hottest items in your store? This creates the opportunity to lock in a client while potentially up-selling other products when people visit in person.

Lively, Professional Environments

People don’t just crave convenience; they crave connections.

When asked why people choose physical stores over online retailers, the number one response was a “need to see, touch, feel, and try out items.” How can you offer people better opportunities to interact directly with your products? When you do this, the physical shopping experience provides a tactile experience that simply can’t be matched online.

Your displays are a huge part of this. From oversized banners and full-panel window displays to music, lighting, and even scents, the environment you create must be better than ever. And with today’s print and digital technology, everything can be customized to immerse your clients in the most authentic brand experience possible!

The Definition of Success

While online shopping has re-written the rules of purchasing, buyers still crave experiences that can only be delivered in person. Remember, a successful space is one that people want to visit, so give people a reason to be there.

When they’re spending their time somewhere, they’re more likely to spend their money as well.

5 Pro Tips for Spectacular Sell Sheets

Looking to showcase the benefits of your business or idea in a concise, compelling way?

Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.

What is a Sell Sheet?

Perhaps you’re new to the concept of sell sheets.

Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person.

5 Tips for Head-Turning Sell Sheets

Ready to get started with your sell sheet design? Here a few helpful guidelines.

1. Use High-Quality Photos

One of the most important features of your sell sheet is an image of the product, concept, or the people engaging with your company.

Typically, this “beauty shot” is the focal point of any sell sheet, so be sure your photos or graphics are top-notch.

2. Highlight the Big Benefit

What can your product or idea do for the customer?

Will it save them time? Eliminate fear or reduce spending? Maybe you just want to make them smile. Whatever your pitch, try to reduce it to one sentence and then again to 2-3 words (think, “Eat Fresh,” or “The Quicker Picker-Upper”). Your unique selling proposition should drive the theme of the sell sheet and also be a visual priority on the page.

3. Offer Testimonials or Video Links

To bring your big benefit to life, feature people who have tried your services and love them.

Use real names, cities, or customer photos, or link them to YouTube videos or website landing pages where people can see your product in action. Social proof is a highly effective sales strategy.

4. Include Pertinent Contact Information

Beyond a strong call to action, sell sheets should clarify how clients can get in touch.

Round out your sell sheet with a next step teaser (i.e., “call today for a free estimate”) and include your website, phone, e-mail, etc.

5. Avoid Information Overload

The goal of a sell sheet is to provide enough information to prompt a second look, but not so much detail that you overwhelm readers.

Organize information so that it is easy to read in a glance and to lead viewers to a clear next step.

Put Sell Sheets to Work for Your Business

Are sell sheets the right fit for you?

These simple tools can be used for trade shows, personal sales visits, mailers, and more. Use sell sheets to build awareness and sales for:

  • Presentation folder inserts
  • New product promotions
  • One-time events
  • Take-out menus or special-order items
  • Seasonal sales
  • Travel packages or subscription services
  • VIP or customer-loyalty perks
  • Salon, chiropractic, or health services
  • Handyman, lawn care, cleaning, or consulting

Perfectly Custom

Whether you’d like an uncoated recycled look or a glossy ultra-thick stock, you can make your sell sheet stand out by going creatively custom.

Upload your own file, consult with our team, or rely on our start-to-finish professional design services to attract attention and put the facts in focus. Contact us today to talk about custom design options.

Eliminate Waste with a Lean Business Model

“The most dangerous kind of waste is the waste we do not recognize.” 

– Shigeo Shingo

When you think of “running lean,” what comes to mind?

For many entrepreneurs, running lean means producing great results on a shoestring budget. Traditionally, being “lean” has meant doing more with less. Lean business models are all the rage, especially for start-ups or for small regional firms. But recently, the concept has expanded.

Today, a lean business model is a strategy that uses continuous planning and streamlined processes to address customer needs rapidly. Here is one working definition:

A lean business model is a business strategy that strives to eliminate waste in products and processes while satisfying customer wants. In doing so, the business will receive more positive customer returns (like increased sales and goodwill) while expanding profit margins.

Lean businesses are those that recognize inefficiencies, adapt quickly, and continually prototype new options to accommodate shifts in demand.

Lean Business Practices in Action

One real-life example of a lean business strategy comes from the automotive industry.

In the 1990s and 2000s, Japanese companies dominated American auto sales by becoming more customer-oriented. Responding to market demand, Japan produced several high-quality, low-cost vehicles that were assembled in the U.S. This appealed to a niche in the market while significantly reducing development time and operating costs. Sales boomed, and it took the better part of a decade for American manufacturers to regain this lost market share.

It’s easy to recognize the results of a winning approach, but what does a lean business model look like in practice? Here are three parameters to guide your thinking:

1. Make strategy the heart of your plan

Lean businesses are flexible, fast, and efficient.

Adaptable companies are those that can change tactics while keeping their strategy consistent. What (or why) does your unique business connect with your target markets? Keep this strategic focus consistent with staying intimately connected to your preferred buyers.

2. Track progress and focus on what works

Since lean business models respond quickly to shifting demand, your company must have an accurate pulse on what is working.

This may involve fast cycles of surveying customers, with corresponding numbers that are specific and measurable.

The most important part of tweaking a business model plan is your data. This includes regularly updated sales projections, detailed performance tasks, or timebound concept developments.

Lean businesses often find that monthly projections are essential, but trajectories beyond one year are usually a waste of time. The goal is not guessing “right,” but to generate probable results and to make course corrections as you go.

3. Revise and Review

Managing a lean business model isn’t something you do once, or even once a year. Like calorie counting, the key to staying lean is regular repetition over time.

In business, this means revising and tweaking your plan consistently, including a commitment to reward experimentation and to prioritize ideas based on their output. This can be painful. It may mean abandoning concepts you championed, or sacking projects you’ve invested months into. But isn’t that better than losing time and money in the long run?

Whether you like it or not, the only constant thing in life is change. Running a lean business requires an agile mindset, a humble attitude, and a willingness to learn as you go.

Expand Sales with Responsive Customer Surveys

Airbnb is one of the most iconic names for startup success in our generation, quickly becoming one of the world’s fastest-growing companies with over 80 million reservations booked per year through their service.

A considerable part of Airbnb’s marketing strategy includes its responsiveness to both customers and hosts. The company regularly surveys hosts and guests and makes this a priority in their business.

Why? Here’s what Airbnb says:

“At the center of everything we do is community. Our community of hosts is what delivers magical travel to our community of guests. For more than ten years, we have worked to build this community, which now includes hosts in nearly 100,000 cities.”

A typical Airbnb survey invite looks something like this:

Hi ____,

Thanks for using Airbnb. We really appreciate you choosing Airbnb for your travel plans.

To help us improve, we’d like to ask you a few questions about your experience so far. It only takes 3 minutes, and your answers will help us make Airbnb even better for you and other guests.

Thanks,

The Airbnb Team

Airbnb politely asks for customers’ opinions after their stay, giving them the space to decide whether they want to share their feedback or not. In fact, Airbnb has increased the number of bookings by 25% with their referral program alone.

Companies like Airbnb recognize that surveys are a powerful way to:

  • Grow new sales opportunities
  • Recognize and help dissatisfied clients before they leave
  • Create deeper relationships with VIP customers
  • Build competitive advantages for a business

Six Tips for Building a Successful Survey

When it comes to customer success and satisfaction, your team must collect feedback about your product or service.

As you assess customer needs, you increase value for your company and validate strategic decisions that your leaders make.

Want to build more sustainability and growth into your business? Here are six tips for building a successful survey.

1. Keep it short and simple.

Concentrate on the 5-10 most important questions.

2. Avoid loaded questions.

Leading questions taint your survey because you tempt people to give answers they THINK you want to hear.

3. Start with basic questions that have straightforward answers.

This increases the confidence of the customer and encourages them to continue the survey (rather than abandoning the process). If open-ended questions are important to you, use them at the end of the questionnaire.

4. Avoid compounded questions.

Avoid grouping multiple questions together in one line, like: “Did you understand what the product did? Why or why not?” This increases your likelihood of gathering unclear data.

5. Target the right people.

Don’t waste your time on people who are not prospects or target customers. The RIGHT data is much more important than a plethora of unhelpful feedback!

6. Include enough people.

To know how many people to send surveys to, take your sample size (how many responses you’d like to receive) and divide it by your estimated response rate.

For example, if you want a sample of 100 customers at an estimated response rate of 10%, you would divide 100 by .10 to find that your survey should be sent to 1000 customers.

A Customer-Centric Experience

Every product or service revolves around customers and their experiences.

Well-structured survey campaigns are well worth the time and expense they involve because they allow you to assess customer needs, provide effective solutions, and increase client retention. Start with the basics and build from there. Your business will thank you later!

Increase Conversions with 3 Headline Hooks

Do you ever wander through a library aisle you would normally avoid?

Perhaps you’re a fiction reader who ambles into the autobiography section. Surprisingly, a cover grabs your attention and you check out a book you’ve never heard of.

What was it that caused you to act? Just one short glimpse at the title.

That’s telling.

Fool-Proof Headline Formulas

Headlines matter. A lot.

Researchers estimate that in today’s content-saturated culture, only 8 out of 10 readers make it past the headline of most pieces. In 2016, an academic study of bit.ly links to BBC, CNN, Fox News, New York Times, and Huffington Post articles found that 59 percent of the links were never clicked.

And even if you do get readers past the front door, you still need to bring them to a point of purchase.

Which headlines best engage readers and maximize response? Here are three headline formulas to increase your conversions:

“The Best” List Headlines

Readers are selfish.

When they engage with content, they want something of value.

Think about it from your own perspective. What kind of “hacks” grab your attention? Weight loss? Easy savings? Life management tricks? Most people wish to avoid sifting through information, so “best” headlines offer fast and easy value.

Best list headlines use a formula like this: The __ Best Ways to Get ______

The trick to this headline is to be concrete in your wording and to ensure corresponding content backs up your claim. Here are three examples:

  • The 20 Best Ways to Make Money on a Side Hustle
  • The 12 Best Ways to Make the Most of Your Commute
  • The 8 Best Ways to Give a Non-Threatening Sales Pitch

Threat-of-Loss Headlines

Fear of Missing Out (FOMO) is real. Just think of how tempting some phony clickbait ads can be!

FOMO headlines are a compelling motivator because they are time-sensitive and prompt vulnerability in the reader. As an entrepreneur, ask yourself these questions when crafting a threat-of-loss headline:

     — What damage or cost can my service help people avoid?

     — How will acting today save them money or inconvenience?

     — If they forget to respond, who might they disappoint?

FOMO headlines use this formula: You’ll Be _______ if You _____________

For example:

  • You’ll Kick Yourself if You Miss This Early Registration Discount
  • Your Wife Will Be Stranded if You Cut Corners on Seasonal Auto Maintenance
  • You’ll Lose $200 if You Delay Your Renewal

You can use threat-of-loss headlines for both serious and light-hearted topics, so have fun and be specific!

Curiosity Headlines

One of the best ways to grab readers is to engage curiosity to affect change.

People are painfully aware of their shortcomings, so arouse their need to educate themselves so they can avoid danger or uncertainty. Tell them how they’re wasting time, losing money, missing out on helpful technology, or unintentionally hurting someone.

Curiosity headlines use a formula like this: What You Don’t Know About _______ Can _______

For example:

  • Here’s What You Don’t Know About Electric Cars That Could Bust Your Budget
  • Here’s What You Don’t Know About SEO That Could Harm Your Business
  • Here’s How Grain-Free Dog Food Can Increase Canine Heart Disease

Write Powerful Headlines They Won’t Ignore

Dull headlines tell consumers your content will be just as lifeless.

Do you want to elevate your headlines from mediocre to marvelous? Use the threat of loss, curiosity, or sneak peeks at the “best” options to boost curiosity, grab readers, and move people to purchase.

7 Greetings to Use in Corporate Thanksgiving Cards

Want to make the holidays happier this year?

Showing gratitude through your year-end greetings takes some creativity and planning. Maybe this would be a good time for your business to break the mold when it comes to year-end tidings!

In 2016, Mayville Engineering Company, Inc (MEC) decided to amplify appreciation through an employee-empowered kindness campaign. In lieu of traditional greeting cards, MEC created a series of fun in-house GIFs for their employees to get them smiling.

In tandem, MEC sent “acts of kindness” prompts to spur a contagious rash of goodwill. These 25 acts of kindness included both personal and professional ideas, such as, “compliment someone to their boss,” or “donate a piece of clothing for every present you receive.” Employees were encouraged to share the love in and beyond the company and to share photos on its social channels using the hashtag #MECKindness.

Share a Simple Thank You

While you may not start a company-wide campaign, perhaps you could launch appreciation in action through corporate Thanksgiving cards.

A simple thank you goes a long way, and Thanksgiving is a perfect opportunity to say it. Why should you consider Thanksgiving greetings instead of a more traditional Christmas card? Here are three reasons:

To encourage holiday sales

Thanksgiving marks the beginning of a peak season (or planning for an upcoming business calendar) for many people.

While showing your gratitude in November, you’ll also strategically position your name at a time that customers are ready to buy. While expressing appreciation, your brand and products will receive top-of-mind awareness in a strategic season.

To surprise and delight clients

Customers love to associate with companies that have human qualities.

Thanksgiving greeting cards will bring an element of human contact that is intensified by this unexpected November gesture. Appreciation cards sent any time outside of Christmas are especially memorable, so avoid the December mailbox clutter and be the first to wish them well this season.

To build brand loyalty

When you care for your customers, not only do you improve the likelihood of repeat business, you create advocates who are loyal to your brand and determined to spread the goodwill about your service.

Take advantage of the concentrated attention you’ll receive outside the holiday rush and highlight reasons your brand is worth every penny!

7 Ideas for Your Thanksgiving Card

Need a little prose for your Thanksgiving cards? Here are seven phrases to inspire your designs:

1. May your table be filled with family and gratitude this season. Happy Thanksgiving!

2. All year long, but especially during this season, we’re grateful for incredible customers like you.

3. Though we’re thankful for all of our customers, you’re especially high on our list. Thank you for being a great customer and Happy Thanksgiving!

4. With appreciation for your business and your loyalty throughout the year. Best wishes for a Happy Thanksgiving!

5. It’s the perfect time of year to send our sincere thanks for your business. Happy Thanksgiving from our business to your home!

6. Sometimes in the rush of the day, we fail to say THANKS loud enough. So today – and this holiday season – we want to express our gratitude. Thank you for your patronage, partnership, and your commitment to crafting vibrant industries here in ____________.

7. At ____, we believe that relationships are our most valuable resource, and a vibrant local business community is something worth celebrating. Thank you for the privilege of doing business with you this year!

Get Started Today

Ready to get started? This season, we’ve got you covered when it comes to customer engagement. Call today to discuss a custom holiday card or to get your design up and running!

Get Ahead at Work by Busting These Bad Habits

Work and sleep are two of the most time-consuming things we do.

The average American will spend nearly 90,000 hours at work over a lifetime, so the way you approach your job can have a huge impact on your quality of being. As Annie Dillard famously said, “How we spend our days is, of course, how we spend our lives.”

Do you want your experience at work to be as happy and anxiety free as possible? If so, perhaps it’s time to put the scalpel to some of your less-than-desirable work habits.

Here are just a few ways bad choices might make your life more difficult at work.

Habits that Hurt You Personally

Skipping Breaks

Sometimes we think we’re too busy to take breaks or grab some fresh air.

But this simply isn’t true. Research shows productivity is highest when people work in “sprints” with frequent breaks (around 90 minutes with 15-minute rests).

Winging it on Mondays

Do you struggle to get down to business at the start of each week?

Devote part of Fridays to making a “start here” list for the following week so you can hit the ground running on Mondays.

Negative Attitudes

A recent CareerBuilder survey showed that 62% of employers say they are less likely to promote employees with a pessimistic attitude.

Avoid complaining (which comes across as unprofessional) or responding to suggestions with negative comments like “that won’t work,” or “I wouldn’t know where to start.”

Even when things go wrong, focus your energy on what you’ve learned rather than despising your situation.

Habits that Annoy Others

Eating Smelly or Loud Foods

While a small snack may be fine, avoid eating foods that are messy, noisy, or smelly to protect your reputation with co-workers. Top stink generators include reheated fish, raw onions, tuna, smelly cheese, and hard-boiled eggs.

Grooming at Your Desk

When you are distracted, do you tend to chew your nails, play with your hair, pick at your face, or pull food out of your teeth? What if the co-worker next to you did this? Yuck. Enough said!

Interrupting or Asking Too Many Questions

While a willingness to contribute can be great, often you may be repeatedly cutting off others without realizing it.

Interrupting is rude and shows a lack of self-control. Similarly, asking an abundance of abrupt questions can be draining or annoying to others. When you need further information, gather a list of questions and pose them in an organized, positive way so you are respectful of others’ time.

Habits that Harm Your Reputation

Using Work Time Improperly

Be honest: while at work, how often are you handling texts, personal e-mails, or private phone calls?

If you think others don’t notice, you’re wrong. While co-workers may tolerate this behavior, it will certainly hinder the respect or opportunities you receive in the future. Keep your personal life out of sight (perhaps tucking the phone away or on silent) and you will be more efficient and more valued.

Distraction or Delays

Why is texting while driving illegal?

Because it’s impossible to concentrate fully on two things at once. If you are jotting personal notes, sending e-mails, or galloping through the fields of your imagination during meetings, it sends an inconsiderate message and communicates a lack of integrity. Come to appointments on time and ready to focus.

Being Nosy or Political

While small talk goes a long way to build rapport with others, avoid uninvited personal inquiries or incessant curiosity that won’t let things go.

And remember, if certain topics are divisive in politics, they’ll be divisive at work. Keep conversations focused on work-related issues to avoid insulting others, hurting your professional image, or causing rifts in your company.