Expand Sales with Responsive Customer Surveys

Airbnb is one of the most iconic names for startup success in our generation, quickly becoming one of the world’s fastest-growing companies with over 80 million reservations booked per year through their service.

A considerable part of Airbnb’s marketing strategy includes its responsiveness to both customers and hosts. The company regularly surveys hosts and guests and makes this a priority in their business.

Why? Here’s what Airbnb says:

“At the center of everything we do is community. Our community of hosts is what delivers magical travel to our community of guests. For more than ten years, we have worked to build this community, which now includes hosts in nearly 100,000 cities.”

A typical Airbnb survey invite looks something like this:

Hi ____,

Thanks for using Airbnb. We really appreciate you choosing Airbnb for your travel plans.

To help us improve, we’d like to ask you a few questions about your experience so far. It only takes 3 minutes, and your answers will help us make Airbnb even better for you and other guests.

Thanks,

The Airbnb Team

Airbnb politely asks for customers’ opinions after their stay, giving them the space to decide whether they want to share their feedback or not. In fact, Airbnb has increased the number of bookings by 25% with their referral program alone.

Companies like Airbnb recognize that surveys are a powerful way to:

  • Grow new sales opportunities
  • Recognize and help dissatisfied clients before they leave
  • Create deeper relationships with VIP customers
  • Build competitive advantages for a business

Six Tips for Building a Successful Survey

When it comes to customer success and satisfaction, your team must collect feedback about your product or service.

As you assess customer needs, you increase value for your company and validate strategic decisions that your leaders make.

Want to build more sustainability and growth into your business? Here are six tips for building a successful survey.

1. Keep it short and simple.

Concentrate on the 5-10 most important questions.

2. Avoid loaded questions.

Leading questions taint your survey because you tempt people to give answers they THINK you want to hear.

3. Start with basic questions that have straightforward answers.

This increases the confidence of the customer and encourages them to continue the survey (rather than abandoning the process). If open-ended questions are important to you, use them at the end of the questionnaire.

4. Avoid compounded questions.

Avoid grouping multiple questions together in one line, like: “Did you understand what the product did? Why or why not?” This increases your likelihood of gathering unclear data.

5. Target the right people.

Don’t waste your time on people who are not prospects or target customers. The RIGHT data is much more important than a plethora of unhelpful feedback!

6. Include enough people.

To know how many people to send surveys to, take your sample size (how many responses you’d like to receive) and divide it by your estimated response rate.

For example, if you want a sample of 100 customers at an estimated response rate of 10%, you would divide 100 by .10 to find that your survey should be sent to 1000 customers.

A Customer-Centric Experience

Every product or service revolves around customers and their experiences.

Well-structured survey campaigns are well worth the time and expense they involve because they allow you to assess customer needs, provide effective solutions, and increase client retention. Start with the basics and build from there. Your business will thank you later!

Increase Conversions with 3 Headline Hooks

Do you ever wander through a library aisle you would normally avoid?

Perhaps you’re a fiction reader who ambles into the autobiography section. Surprisingly, a cover grabs your attention and you check out a book you’ve never heard of.

What was it that caused you to act? Just one short glimpse at the title.

That’s telling.

Fool-Proof Headline Formulas

Headlines matter. A lot.

Researchers estimate that in today’s content-saturated culture, only 8 out of 10 readers make it past the headline of most pieces. In 2016, an academic study of bit.ly links to BBC, CNN, Fox News, New York Times, and Huffington Post articles found that 59 percent of the links were never clicked.

And even if you do get readers past the front door, you still need to bring them to a point of purchase.

Which headlines best engage readers and maximize response? Here are three headline formulas to increase your conversions:

“The Best” List Headlines

Readers are selfish.

When they engage with content, they want something of value.

Think about it from your own perspective. What kind of “hacks” grab your attention? Weight loss? Easy savings? Life management tricks? Most people wish to avoid sifting through information, so “best” headlines offer fast and easy value.

Best list headlines use a formula like this: The __ Best Ways to Get ______

The trick to this headline is to be concrete in your wording and to ensure corresponding content backs up your claim. Here are three examples:

  • The 20 Best Ways to Make Money on a Side Hustle
  • The 12 Best Ways to Make the Most of Your Commute
  • The 8 Best Ways to Give a Non-Threatening Sales Pitch

Threat-of-Loss Headlines

Fear of Missing Out (FOMO) is real. Just think of how tempting some phony clickbait ads can be!

FOMO headlines are a compelling motivator because they are time-sensitive and prompt vulnerability in the reader. As an entrepreneur, ask yourself these questions when crafting a threat-of-loss headline:

     — What damage or cost can my service help people avoid?

     — How will acting today save them money or inconvenience?

     — If they forget to respond, who might they disappoint?

FOMO headlines use this formula: You’ll Be _______ if You _____________

For example:

  • You’ll Kick Yourself if You Miss This Early Registration Discount
  • Your Wife Will Be Stranded if You Cut Corners on Seasonal Auto Maintenance
  • You’ll Lose $200 if You Delay Your Renewal

You can use threat-of-loss headlines for both serious and light-hearted topics, so have fun and be specific!

Curiosity Headlines

One of the best ways to grab readers is to engage curiosity to affect change.

People are painfully aware of their shortcomings, so arouse their need to educate themselves so they can avoid danger or uncertainty. Tell them how they’re wasting time, losing money, missing out on helpful technology, or unintentionally hurting someone.

Curiosity headlines use a formula like this: What You Don’t Know About _______ Can _______

For example:

  • Here’s What You Don’t Know About Electric Cars That Could Bust Your Budget
  • Here’s What You Don’t Know About SEO That Could Harm Your Business
  • Here’s How Grain-Free Dog Food Can Increase Canine Heart Disease

Write Powerful Headlines They Won’t Ignore

Dull headlines tell consumers your content will be just as lifeless.

Do you want to elevate your headlines from mediocre to marvelous? Use the threat of loss, curiosity, or sneak peeks at the “best” options to boost curiosity, grab readers, and move people to purchase.

7 Greetings to Use in Corporate Thanksgiving Cards

Want to make the holidays happier this year?

Showing gratitude through your year-end greetings takes some creativity and planning. Maybe this would be a good time for your business to break the mold when it comes to year-end tidings!

In 2016, Mayville Engineering Company, Inc (MEC) decided to amplify appreciation through an employee-empowered kindness campaign. In lieu of traditional greeting cards, MEC created a series of fun in-house GIFs for their employees to get them smiling.

In tandem, MEC sent “acts of kindness” prompts to spur a contagious rash of goodwill. These 25 acts of kindness included both personal and professional ideas, such as, “compliment someone to their boss,” or “donate a piece of clothing for every present you receive.” Employees were encouraged to share the love in and beyond the company and to share photos on its social channels using the hashtag #MECKindness.

Share a Simple Thank You

While you may not start a company-wide campaign, perhaps you could launch appreciation in action through corporate Thanksgiving cards.

A simple thank you goes a long way, and Thanksgiving is a perfect opportunity to say it. Why should you consider Thanksgiving greetings instead of a more traditional Christmas card? Here are three reasons:

To encourage holiday sales

Thanksgiving marks the beginning of a peak season (or planning for an upcoming business calendar) for many people.

While showing your gratitude in November, you’ll also strategically position your name at a time that customers are ready to buy. While expressing appreciation, your brand and products will receive top-of-mind awareness in a strategic season.

To surprise and delight clients

Customers love to associate with companies that have human qualities.

Thanksgiving greeting cards will bring an element of human contact that is intensified by this unexpected November gesture. Appreciation cards sent any time outside of Christmas are especially memorable, so avoid the December mailbox clutter and be the first to wish them well this season.

To build brand loyalty

When you care for your customers, not only do you improve the likelihood of repeat business, you create advocates who are loyal to your brand and determined to spread the goodwill about your service.

Take advantage of the concentrated attention you’ll receive outside the holiday rush and highlight reasons your brand is worth every penny!

7 Ideas for Your Thanksgiving Card

Need a little prose for your Thanksgiving cards? Here are seven phrases to inspire your designs:

1. May your table be filled with family and gratitude this season. Happy Thanksgiving!

2. All year long, but especially during this season, we’re grateful for incredible customers like you.

3. Though we’re thankful for all of our customers, you’re especially high on our list. Thank you for being a great customer and Happy Thanksgiving!

4. With appreciation for your business and your loyalty throughout the year. Best wishes for a Happy Thanksgiving!

5. It’s the perfect time of year to send our sincere thanks for your business. Happy Thanksgiving from our business to your home!

6. Sometimes in the rush of the day, we fail to say THANKS loud enough. So today – and this holiday season – we want to express our gratitude. Thank you for your patronage, partnership, and your commitment to crafting vibrant industries here in ____________.

7. At ____, we believe that relationships are our most valuable resource, and a vibrant local business community is something worth celebrating. Thank you for the privilege of doing business with you this year!

Get Started Today

Ready to get started? This season, we’ve got you covered when it comes to customer engagement. Call today to discuss a custom holiday card or to get your design up and running!

Get Ahead at Work by Busting These Bad Habits

Work and sleep are two of the most time-consuming things we do.

The average American will spend nearly 90,000 hours at work over a lifetime, so the way you approach your job can have a huge impact on your quality of being. As Annie Dillard famously said, “How we spend our days is, of course, how we spend our lives.”

Do you want your experience at work to be as happy and anxiety free as possible? If so, perhaps it’s time to put the scalpel to some of your less-than-desirable work habits.

Here are just a few ways bad choices might make your life more difficult at work.

Habits that Hurt You Personally

Skipping Breaks

Sometimes we think we’re too busy to take breaks or grab some fresh air.

But this simply isn’t true. Research shows productivity is highest when people work in “sprints” with frequent breaks (around 90 minutes with 15-minute rests).

Winging it on Mondays

Do you struggle to get down to business at the start of each week?

Devote part of Fridays to making a “start here” list for the following week so you can hit the ground running on Mondays.

Negative Attitudes

A recent CareerBuilder survey showed that 62% of employers say they are less likely to promote employees with a pessimistic attitude.

Avoid complaining (which comes across as unprofessional) or responding to suggestions with negative comments like “that won’t work,” or “I wouldn’t know where to start.”

Even when things go wrong, focus your energy on what you’ve learned rather than despising your situation.

Habits that Annoy Others

Eating Smelly or Loud Foods

While a small snack may be fine, avoid eating foods that are messy, noisy, or smelly to protect your reputation with co-workers. Top stink generators include reheated fish, raw onions, tuna, smelly cheese, and hard-boiled eggs.

Grooming at Your Desk

When you are distracted, do you tend to chew your nails, play with your hair, pick at your face, or pull food out of your teeth? What if the co-worker next to you did this? Yuck. Enough said!

Interrupting or Asking Too Many Questions

While a willingness to contribute can be great, often you may be repeatedly cutting off others without realizing it.

Interrupting is rude and shows a lack of self-control. Similarly, asking an abundance of abrupt questions can be draining or annoying to others. When you need further information, gather a list of questions and pose them in an organized, positive way so you are respectful of others’ time.

Habits that Harm Your Reputation

Using Work Time Improperly

Be honest: while at work, how often are you handling texts, personal e-mails, or private phone calls?

If you think others don’t notice, you’re wrong. While co-workers may tolerate this behavior, it will certainly hinder the respect or opportunities you receive in the future. Keep your personal life out of sight (perhaps tucking the phone away or on silent) and you will be more efficient and more valued.

Distraction or Delays

Why is texting while driving illegal?

Because it’s impossible to concentrate fully on two things at once. If you are jotting personal notes, sending e-mails, or galloping through the fields of your imagination during meetings, it sends an inconsiderate message and communicates a lack of integrity. Come to appointments on time and ready to focus.

Being Nosy or Political

While small talk goes a long way to build rapport with others, avoid uninvited personal inquiries or incessant curiosity that won’t let things go.

And remember, if certain topics are divisive in politics, they’ll be divisive at work. Keep conversations focused on work-related issues to avoid insulting others, hurting your professional image, or causing rifts in your company.

A Finish that Won’t Fade

Did you use Play-doh as a child?

Ever inadvertently leave your simple shapes to harden in the open air? Though your brittle pieces later crumbled, a simple finishing process would have sustained them for centuries. Ceramic firing transforms malleable clay into a rock-hard, durable substance. The additions of underglaze, luster, and around 930 degrees Fahrenheit can vitrify clay creations from goo to gorgeous, glass-like pieces that are impervious to water and time.

In ceramics and in print, the finishing process is nearly as important as the design itself. Finishing refers to the services applied to your print piece after the ink hits the paper. These can be added before or after the paper comes off the press, and examples of finishing services include aqueous or UV protection coatings, binding or collating, trimming or folding, stamping, laminating, perforating, mounting, or coatings like matte or satin varnishes.

Fabulous Finishing Techniques in Design and Print

In the past, many of the rock-star finishing options were impossible for the budget-conscious customer.

Things like die-cutting, embossing, or foil stamping options were saved for the fanciest invitations or a “lifestyles of the rich and famous” print run. Today, however, technology has transformed ordinary printing, decreasing the time and expense it takes to create textured, fabulous pieces.

Ready to take your work up a notch but not sure what your options include? Here is a basic menu of finishing services accessible to you today:

Trimming or Die-Cutting

Trims can be used to shear or reduce a printed piece along crop lines, page borders, or into a unique or fun shape that expresses your brand (like business cards in the shape of a coffee cup).

Foil Stamps or Blocking

This process is creating by pressing metal dies (or colored foil) onto a surface with a heated die. This process is used mostly to enhance typography and logos.

Embossing or Debossing

This allows you to press an image into a paper or card to create a three-dimensional design.

Embossing results in a raised surface while debossing brings a depressed (indented) surface. This is a great way to give your design impressive dimension and texture.

Perforation or Unique Folds

Perforating creates a series of fine holes to allow a portion of the printed piece to be easily detached (think coupons, ID cards, RSVP slips, or ticketing items).

Non-traditional fold options include everything from accordion and zig-zag styles to overlapping or tapered die-cuts that create wonderful visual texture. Looking for inspiration? A quick conversation with our design team will undoubtedly spark creativity!

Laminating or Binding

Laminating binds clear plastic film onto printed matter to improve durability and protect it against smudges, wrinkles, or tears.

Binding options include anything from a simple staple or comb binding to saddle stitching, screw binding, combs, spirals, and more.

Varnish and Coating Options

Commercial print applications (like brochures, business cards, and packaging options) typically apply a protective coat that seal the ink and enhance visual appeal.

Coatings range from basic machine and aqueous varnishes to UV coatings and high build varnishes that have the appearance of water or wax. Confusing? No problem. Our experts can guide you through the best varnish or coating options for your particular project.

Ready to turn heads with a resounding finish? Go big and bold to make your next printing soar.

Seven Sizzling Summer Promotions

Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact.

Promotional products allow people to see your brand and remember you, drawing a whopping 500% more referrals from customers who are satisfied with the gift. Like a business card with a bang, clever promotional products build goodwill, name recognition, and expanded brand exposure.

But, sometimes the biggest barrier to distributing great products is finding the right idea.

Looking for affordable and effective items to catch the attention of your prospects? Here are seven promo products to bring heat to your marketing mix this summer:

1. Zip-Front Drawstring Bags

Want your brand to travel with people as they go?

High-quality, colorful, customized drawstring bags will get your message circulating! Sturdy but lightweight, these comfortable, machine washable bags are great for goodie bags, thank you gifts, and life on the go.

Zipper pouches make the bags more convenient, accessible, and fun. Add coupons or gift incentives to bring more traffic your way.

2. Clip & Go Hand Sanitizers

Try a squeaky-clean message on promotional hand sanitizer!

Travel-size hand sanitizers can be stashed in totes, diaper bags, backpacks, and purses for a little germ-fighting squirt before meals, after handling animals, or when spending time in public.

Hand sanitizer promotional products are effective message-bearers for restaurants, doctors’ offices and health clinics, independent contractors, and more.

3. Customized Lip Balms

From flavorful scents to serious sun protection, promotional lip balm is affordable, enjoyable, and always in style.

Perfect for health professionals, dental promotions, and all of your trade show needs, customized balms can give their lips some serious love.

4. Water Bottles & Tumblers

Promotional water bottles are a smart giveaway item that boosts your branding efforts at racing events, school activities, corporate outings, trade shows, or anywhere thirsty patrons travel.

Choose shapes, sizes, or lid styles from any variety of materials, including stainless steel tumblers, water bags with attachable carabiners, vacuum insulated copper travelers, and so much more.

5. Absorbent Snap Cooling Tool

Lightweight and refreshing, cooling towels bring a consistent cooling effect that lasts for hours.

Wet it, wring it, and snap to activate. Great for the gym, in the field, or on the go, this high-performance product will stand the test of time.

6. Pocket Notebooks

Want to keep your name at their fingertips?

Handy mini-pocket notebooks are sure to stick around. Try eco-friendly custom recycled notebooks, custom debossed mini journals, or jotter pads with attached pens. Make your product useful and your name will be a companion and stays close at hand.

7. Stadium Cushions

Want to switch it up and get more than just your logo noticed?

Stadium cushions offer a soft place to land for customers who will love you immensely when enjoying this gift. From traditional cushions to amusing shapes, stadium cushions make your logo pop against a minimalist background. From law firms and insurance agencies to VIP customer or employee picnic giveaways, this giveaway will be their grab-and-go for outdoor concerts and sporting events of every kind.

Want to know more? We’re here to simplify your shopping experience and bring your brand to life! Give us a call today to learn more.

Avoid These 3 Management Blunders (with Four Teamwork Tweaks)

Want to liven up your next dinner party?

Just ask people for their “worst boss” stories. Here are some painful (anonymous) stories from those who’ve lived to share:

“When I was an intern at a PR firm, my manager would make me run her personal errands (pick up dry cleaning, ship things, drive her and her friends to SXSW events, etc.). She would get my attention by calling me ‘Intern.’ Needless to say, when they asked me to stay on full-time, I politely declined.”

“I once had a boss who multi-tasked in meetings by being on her phone and present in the meeting. In both 1:1’s and in group settings she would shift her attention constantly from the speaker to her phone—back and forth, back and forth . . . At first, I just thought she was extremely busy, and it was the only way for her to get everything done—until one day, I caught her doing crossword puzzles on her phone while doing a check-in with me.”

“I once had a boss who, while I was replying to a question addressed to me by their boss in a meeting, actually put their hand less than an inch in front of my face to silence me so that they could answer instead.”

Whether you’re the CEO, an intern, or a new manager, working with others is a key part of success in every job. But managing well while empowering others requires a delicate balance.

Beyond learning the names of your interns, here are four tweaks you can make in your leadership.

Listen

Good listening is essential to management, and it begins long before you start a meeting.

Keys to listening well include generating questions in advance, keeping an open mind, and not jumping to conclusions before or during conversations. Don’t assume you know what someone is thinking; instead, listen with the intent of understanding before “solving.” And give your team conversational breathing room by personally checking in for “no good reason” on a weekly or bi-weekly basis. You may be surprised by what they share!

Pair Criticism with Compliments

The Harvard Business Review says a good rule of thumb is to give more praise than criticism, but surveys show that 40% of respondents claim they never gave positive reinforcement.

People need a balance of both praise and criticism in order to thrive. Top performing teams typically give five positive comments for every critique.

Distinguish Between Personal and Organizational Issues

Employees will have challenges, and it’s your job to address them.

But workplace problems are typically either personal or organizational and treating them differently can be hugely helpful. Personal problems should be handled with compassion and accountability. But organizational issues may involve hiring, restructuring, or strategic planning. Don’t confuse bad attitudes with bad workflow policies!

Finish Meetings with a Question

Want to boost communication in your team?

Conclude every meeting with this question: is there anything else? Whatever is top of mind (concerns, challenges, excitement) will bubble to the surface quickly. This question signals you care and gives people permission to share things that aren’t explicitly on the agenda. Try it and see what happens!

From mediating personality clashes to enabling great leaders, your management skills are the key to growing great teams. Keep the conversations flowing as you encourage others, and your business will flourish.

Grow Adaptability in the Midst of Change

“Change is the law of life. And those who look only to the past or the present are certain to miss the future.” (John F. Kennedy)

When the going gets tough, the tough get going. Change is inevitable, and the more we resist it, the tougher life becomes. The world changes dramatically each day, so adaptability is a necessary life skill and a critical leadership imperative. In his book Emotional First Aid: Healing Rejection, Guilt, Failure, and Other Everyday Hurts, Dr. Guy Winch describes how even the youngest among us illustrate adaptability:

Three toddlers are given a difficult task to do. Each handles the challenge in his or her own unique way: one cries and gives up immediately, one tries the same strategy over and over, and one tries different methods until he finds one that eventually works. Clearly, the third toddler has a higher level of adaptability. His resilience gives him both the strength to persevere and the wisdom to overcome. But this raises one question: is adaptability something you’re born with, or can you learn it? Even young children show that grit is not necessarily an inborn trait.

Flexibility or Versatility?

In their book, “The Platinum Rule,” Tony Alessandra and Michael O’Connor describe adaptability in two components: flexibility and versatility. 

Flexibility deals with attitude: can you roll with the punches? Will you stop forcing a round peg in a square hole and try something new? Versatility deals with ability: are you capable of change? Do you have a propensity to adapt? While versatility may be an inborn trait, each of us can pursue flexibility.

Shifting Mindsets

Neuroscience demonstrates that our brains are moldable – meaning the paths, or neural networks of our minds, can be re-formed through our choices.

In neuroplasticity, the pathways of our minds (which determine our thoughts, choices, and actions) can be formed or reformed. This moldable quality remains even into our elderly years, so when we determine to change our attitudes, we can actually reform our brains.

Adaptable people do more than just cope, they embrace change daily. Adaptable people ask the hardest questions, hone strategies for dealing with the unknown, and make intentional shifts to address challenges. This requires honesty and authenticity. Ask your team to point out blind spots or glaring inaccuracies in your business. Address and enact change regularly, and your old neural pathways will lose their potency.

Shifting Behaviors

Choices become behavior and behaviors become habits.

Some habits are great, but others create deep ruts that are hard to escape. To grow adaptability, force yourself to experiment with new choices: join activities, meet new people, and listen to podcasts you completely disagree with. Write a list of five hard things and then go do them. Have teammates teach you a new skill or allow younger people to lead meetings you would normally facilitate. Immerse yourself in new environments so you are more comfortable with change as a lifestyle. You’ll be surprised what you learn about yourself and others!

Shifting Destinations

Some of the greatest things in life were born from imagination.

Satisfying curiosity releases dopamine in your brain, so give yourself permission to dream, wonder, and wander. Dr. Todd Kashdan says “curious explorers” are people who see life an enjoyable quest to discover, learn, and grow. Curious explorers are people who:

  • Notice small details in the daily grind
  • Remain open to people without judging or reacting too quickly
  • Let novelty unfold while resisting the temptation to control the flow
  • Read books, build models, take classes, or start a hobby “just for fun”

Ready, set, grow! By shifting mindsets and behaviors, you can increase flexibility in a way that reforms both your habits and your brain.

Savvy Tips for the Best Stock Photo Selection

Image is everything.

Statistically speaking, compelling images average 94 percent more views, are three times more likely to be shared online, and significantly increase your likelihood of capturing new leads. Professional photos are a fantastic way to boost the impact of your brochure, booklet, or mailing. But if you’re planning to use a stock image, here’s some interesting info to consider.

A few years ago, the Marketing Experiments tested the performance of stock versus custom photos. They found that, when swapping a generic stock image of a woman with a photo of the ACTUAL founder (and a caption naming him), they saw a 35% increase in conversions. Later, the Nielsen Norman Group eye-tracking studies found that, when photos of “real” people were compared with stock photos, the stock photos were largely ignored. The conclusion? When it comes to design perception, humans seem to have a sixth sense for authenticity.

Unfortunately, most small businesses don’t have time to arrange for custom photos, and stock photos are the most convenient and cost-effective option.

How can you make stock photos more personal or effective in your publications? With the right eye and a few helpful tips, you can select stock photos that look more natural, professional and unique.

1. Use all your senses to evaluate photos.

What has a more powerful impact on you – a steaming plate of stir fry or a generic picture of a grocery aisle?

Texture and sensory cues in photos can whet appetites, evoke emotions, or awaken desire in your clients. When designing an event flyer or business brochure, look for photos with strong visual cues: a cuddly bathrobe, a sun-drenched field, a sinful piece of chocolate, or a brilliant vase of fresh flowers, for example. Sidestep photos that seem generic, dated, or bland to the senses.  

2. Avoid clichés.

Since the eye tends to ignore stock photos, search for images that are more personal and specific in focus. Some of the most over-used symbolic clichés include piggy banks (savings), plain light bulbs (ideas), crossroads (decisions), high fives (teamwork), or handshakes (business partnerships). Instead choose photos that show real action, stark color contrasts, facial close-ups, stunning landscapes, playful pets, or generational diversity.

3. Add extra search filters.

When searching for images, enter multiple keywords to narrow your focus.

The more personal your photo is, the more effective it will be, so make search tags as specific as possible. This can include anything from image orientation and aspect ratio to the number or people pictured and the activity they’re involved in. When setting search filters, try geographical landscapes, types of food, sports activities, board game names, alphabet letters, times of day, emotions, temperatures, and more. Long-tailed searches with multiple keywords can help you find images that scream authenticity.

4. Finish well.

Always choose the highest resolution available on the stock photos you purchase.

This will give you many options for zooming in or altering an image. Sometimes a single image can be cropped in unique ways to give you multiple photos while maintaining a cohesive theme for your layout. Resolutions higher than 300 PPI are essential for professional printings, though large-scale printings may vary. If you have questions on a specific question, just give us a call!

Images work best when they don’t look like stock photos, so work hard to avoid clichés, to arouse the senses, and to personalize your selections. Keep it creative and keep it real, and your designs are sure to stick!

Drive Fresh Traffic for Your Business

A new era in business is bringing fresh flavor to Kohl’s.

As traditional retailers struggle to keep their doors open, Kohl’s executives are trying something radically different: a grocery partnership with Aldi. In March of 2018, the department store announced it would team up with Aldi to offer grocery sales in 10 of its locations.

“The key priority we have as a company is to drive traffic,” Kevin Mansell, the chief executive of Kohl’s said in a Thursday earnings call. “We’re focused on traffic-driving retailers: Groceries, supermarket chains, they drive a lot of traffic. We’re finally on a path where we’re getting more [shoppers].”

In an age of online shopping, brick-and-mortar businesses have to hustle to make their company more relevant to consumers. Kohl’s has experimented with lighter inventory, smaller stores, and more streamlined partnerships with companies like Under Armour and Amazon. Other retail giants have focused on adding communal spaces, demonstration areas, and workshops to encourage shoppers to linger.

Feed Your Funnel with New Customers

Ultimately, every successful business has to draw new business and keep customers coming back.

In your niche, there are probably several complementary businesses that don’t compete directly with your product or service. Many of these companies have a base that could easily feed your sales funnel.

What are the mutually beneficial relationships you could build with other businesses?

While Aldi and Kohl’s may seem like an unlikely match, their differences balance each other in a unique way, allowing Kohl’s to gain additional foot traffic and offering Aldi to expand their market reach. For Aldi, renting space within Kohl’s stores is cheaper than building stand-alone stores, and the partnership creates exposure for the lesser known German grocery chain.

As you consider new partnerships, it’s also healthy to keep an eye on the competition, because an ideal way to grow your client base is to capture users who are already in need of services like yours! Examine the market tactics of businesses you compete with. What product are they offering? What are they doing that their customers like or dislike? How could you do it in a better, more personalized way?

Actively monitor what your competitors are doing in web design, service packages, or marketing techniques to feed your creativity or to counter punch with your own sales strategies. Looking to woo some of your competitor’s customers? Tools like Mention or Reddit can help you monitor customer sentiment. Online reviews of your competitors are also a great place to see how your rivals are succeeding or where you can do better.

Position Yourself as the Answer

Whether you’re wooing new customers or generating leads, it’s important to give potential clients a good reason to try your services.

Think about what makes your ideal customer happy, sad, scared, or excited, and position yourself to bring the answers they need. “Identify those places where they are likely to be found (media, online, offline, mail, etc.) and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of Easy Bay Marketing Group. This may mean creating content via webinars or printed newsletters or physically networking through community events or industry conferences.

And don’t forget to close the loop.

After your efforts to bring in business, remember to intentionally follow up with calls, e-mails, or samples. Many prospects and great conversations fall by the wayside because you fail to execute after a lead shows interest. As real estate sales guru Michelle Moore says, “Not following up with your prospects is the same as filling your bathtub without first putting the stopper in the drain.”