Craft First-Class Flyers with 5 Quick Tricks

Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text. 

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

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Streamline Your Next Project with Print-Ready Proofs

Ever rushed out the door only to trip on your shoes in the entryway? Or made a hasty stop at the intersection and found yourself in a costly fender bender?

Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes we fail to allow adequate time for extra details or unexpected delays. As you draw closer to a deadline, errors are made and important details are overlooked.

Print-Ready Success

Do you want to be proud of your next print project with a smooth transition from design to print?

Here is a handy preflight checklist to help you eliminate panic or costly mistakes when a deadline is near.

  • Thoroughly proof your document for typographical, punctuation, margin, or grammatical errors. Have one or two other people proof as well. Mistakes are easy to miss but embarrassing to everyone. To slow yourself down, trying reading your document out loud or read your text backward.
  • Embed your fonts and designs. There’s nothing worse than pouring over a precise design then finding a poor imitation after it comes back from print. To maintain the integrity of your design, it is important to link all aspects of your piece (images, artwork, and fonts) into a high-resolution PDF. This includes crop marks for bleeds displaying the exact size of your trimmed and finished piece.
  • Use correct proportions, dimensions, and resolution. Images should be proofed by others to make sure they fit on the page, are correctly centered, and are cropped or outlined as desired. The resolution of image files needs to be higher for print: a JPEG file needs a minimum resolution of 300 DPI (Dots per inch). If your file does not meet that standard the quality will not be as sharp or distinct.
  • Use consistent page layouts. Clean layouts communicate professionalism and make documents easier to read. Proof your design (especially multi-page documents) to be sure margins are consistent on every page, including booklet covers or pages that feature charts or infographics.
  • Convert image formats to CMYK. JPEG is the default image format for photographs from many cameras, cell phones, and mobile devices. Screen images on TVs, computers, and cameras use red, green, and blue in varying percentages, but commercial printers typically separate artwork into four colors (cyan, magenta, yellow, black). Most design software will allow you to easily convert or save a file in CMYK, or there are several free online file conversion tools as well.
  • Print a proof and confer with our team. A surefire way to ensure a quality product is to generate a poof and discuss it with us before the final printing. It’s also important to discuss turnaround times so you can plan your milestones accordingly and allow for multiple print runs (if necessary).

We’re here to help! With local printing, you get the benefit of a work-in-progress partnership. While it’s helpful to have a preflight checklist, the trained eye of a professional is even better! Our goal is to increase your productivity, reduce your stress, and save you time and money as your prep and proof your print projects.

We’re only one phone call away, and your questions are always welcome!