From Ideas to Reality: The Basics of 3D Printing

3D print capabilities are growing substantially, and soon, they will be a regular part of our ever-changing industry.

While relatively new to the market, 3D printing is here to stay. In 1984, Charles Hull developed the technology for printing physical 3D objects from digital data. As the industry advanced, so did the popularity and affordability of this technology. Today, 3D printing is taking business by storm: growth in this field is expected to expand by 31% each year (to a projected $21 billion market in 2020!).

Create What You Imagine

What is 3D printing?

A 3D printer is a manufacturing tool used to create three-dimensional objects that have been designed on a computer. Once an object is designed, it can be imported into software specific to the printer in use, which will slice the parts and send the printer a list of paths and directions to create the item. 3D printers have a wide range of shapes, sizes, and types, but all of them lay down (or “cure”) materials layer by layer, fusing them to create a three-dimensional object.

In today’s competitive business environment, marketing that brings individuality can certainly hit home. 3D print marketing campaigns are distinct, original, and a whole lot of fun. Here are three examples of companies that have gone the extra mile with 3D print: 

  • Coca-Cola invited consumers to create mini versions of themselves in a gamified mobile app to promote its mini coke bottles. Photographs of users were transformed into images for a 3D model and sculpted into tiny statue keepsakes made of colored sandstone.
  • Nokia made a 3D printing kit available for its customers, enabling them to print customized covers for its Lumia 820 (later surprising several bloggers during the Mobile World Congress with a 3D-printed case showing their blog’s Twitter avatars).
  • In 2014, BelVita breakfast biscuits decided to turn tweets into action with its #MorningWin campaign. Fans who tweeted their morning success stories were eligible to win a 3D-printed trophy depicting their tweet in action. BelVita also turned submissions into a series of funny videos. Overall, #MorningWin generated 80 million social media impressions and over 11,000 new Twitter followers. Sales increased by 104% in one year!

A Hands OFF Process

3D printing allows designers to go straight from concepts to physical models while bringing ideas to life in a very short time.

3D printers employ a variety of materials, including plastics, polymers, steel, titanium, gold, and ceramic. This versatility means 3D printed models can be used for everything from artistic sculptures to personalized jewelry or even custom prosthetics and airplane components. Even 3D scans of individual people can be printed and modified to suit the end recipient.

As this technology progresses, entrepreneurs will find that their products may be as distinct as each client, and as wild as their ability to imagine. With 3D print, almost anything will be possible to dream, to draft, and to do!

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Three Fantastic Print Ads (and how to make yours more memorable)

Does your brain ever feel tired? Some days, that’s probably due to information overload.

According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make a lasting impression).

Want to increase exposure and impact for your marketing messages?

To stick with viewers, your print ads need to be creative and clear! Here are three compelling print ad examples, with a few insights into what makes them so great.

A Better Job is Waiting

Created by Joe Public United, this print campaign for a job portal aims to motivate people to stop slogging it out in a job they don’t like. Smartly retouched photos show bored workers at their desks, workers who sat still for so long that mold started growing on their bodies.

Need the motivation to break out of your slump? There’s nothing like spiders building webs in your hair (while you play computer solitaire) to kick your complacent butt into gear.

The Secret to Success: This ad is powerful because it resonates with the job portal’s target customers in a way that elicits extreme emotion (i.e., dismay or disgust). Move your prospects forward with messages that ring true and deliver a message that is personally meaningful to your viewers.

You Eat What You Touch

Love dogs? You might feel a little less inclined after viewing this ad.

This unconventional ad shaped a pet Pug into a perfect replica of a loaf of bread on a cutting board to stress the importance of using soap. Something about fuzzy bread just makes a viewer shudder (while immediately taking action with good hygiene).

The Secret to Success: This ad is impossible to ignore because the visual is surprising and memorable. Viewers have to look twice to find the Pug on the cutting board, and once the image hits home, the message does too. Humor is linked to higher recall and increased sharing, and funny brands are seen as more relatable, human, and trustworthy. Have fun and make people laugh with your surprising, memorable print ads!

Neighbors

In 2010, FedEx wanted to display the accessibility of its global shipping options.

A rustic map of North and South America showed a man reaching out of a window near Florida to hand a Fed Ex box across the ocean to a woman reaching out her window in Brazil. DDB Brazil used a simple visual to convince viewers that sending a package to another country takes as little time as it would to place it in the hands of a neighbor.

The Secret to Success: By using a map of Brazil as well as an easy-to-understand visual concept, DDB was able to tap into the needs and desires of its local market. When crafting your ad, look to clearly communicate how your product or service fits into consumers’ lives or work, and how it can make them better, happier, and more fulfilled.

Tactile, Memorable Print

Print is tactile. Use this to your advantage by creating ads that are relatable, memorable, and clear. Increasing print engagement will help your advertising break through the clutter of not only the hundreds of ads people see each day but the thousands of brands that are competing for your customer’s attention.

How to Win Over Millennials with Effective Print Marketing

Millennials and their Gen Z siblings are the first truly digital generations, some learning to swipe a screen before they could wipe their own faces!

Millennials are a particularly powerful bunch, currently holding more spending power than Baby Boomers. By 2020, this group will have a collective spending power of $1.4 trillion. What does this look like in a daily snapshot?

  • More than nine in ten millennials own smartphones, and 90% of millennials have at least one social media profile. Of that majority, 52% are active on 5 or more social media sites
  • Millennials make up 58% of mobile shoppers and are 2.5 times more likely than the average shopper to be influenced by a mobile app.
  • 73% of online millennials believe that internet has been mostly a good thing for society, and they certainly believe their gadgets bring personal benefits: 53% of Millennials said they would rather give up their sense of smell than their technology! 
  • While young people love being online, they don’t go there to read ads. In fact, YouTube recently hit upon the idea of six-second ads as a way to try and keep fidgety viewers watching.

While online presence can build your brand and increase your web traffic, businesses are finding their digital marketing campaigns are easily lost in the shuffle of online noise. Print is gaining influence each year, with direct mail alone showing strong results among millennials:

  • 92% are influenced to make a purchase by direct mail.
  • 90% said they would prefer direct mail over email.
  • 90% think direct mail advertising is reliable.
  • 73% use direct mail coupons when making purchases. 
  • 63% responded to a direct mail piece to make a purchase. 

Corner Younger Markets

When you want to reach new generations through print marketing, here are three ways to make your message more effective.

1. Keep it short and sweet.

Young people want answers fast, so keep ads quick and to the point.

Avoid long advertisements, and think about ways to increase visibility. Here’s one inspiring example:

Reddit currently has over 1 billion unique visitors per month, but at its conception, the company only had a small advertising budget of $500. Faced with limited options, its founders turned to stickers. Everywhere they traveled, they put stickers on posts and signs. They even gave them out to people with the request to “please sticker responsibly.” The sticker campaign paid off and later led to other grassroots campaigns that helped make Reddit enormously successful.

2. Use social proof.

Need an accurate answer?

Phone a friend or poll the audience! Millennials and teens trust friends, family, and testimonies more than the company they’re buying from, so incorporate reviews and user content in your ads to demonstrate why other others love your product. Use quotes, pictures, or user benefits others have realized, and you will easily gain influence.

3. Make it tech-friendly.

Use your company website in all print advertising, and consider adding QR codes and scannable coupons to increase digital and offline connections.

Use pictures of people using your products with links to unique online landing pages so you can better track your results. Make it easy for people to access your company online, and your sales will see an immediate boost.

Print to Win

In an ever-changing world, effective companies must learn to translate their products and values to a new demographic.

Be intentional through print, and you will cut through the clutter today.

 

Four Ways to Track Your Print Marketing

When you call someone on the phone, are you glad when they pick up? If you had to pay for each call, would you be especially glad when they picked up?

Marketing is essentially a call to your customers, a financial investment you make in hopes that people will “pick up.”

And print is one of the best mediums for engaging your audience.

Direct mail response rates for print are much higher than e-mail response rates (4.4% versus 0.12%). 60% of consumers said receiving and handling tangible objects leaves a lasting mental impression on them. And 57% of people say they feel more valued when they receive print marketing from brands.

When you place a call, are your customers picking up?

When you send advertising through print, you’ll have a better estimate if you are tracking responses. Every business using print marketing needs an effective testing system. Tracking your marketing will help you answer two questions:

  • Are your marketing dollars resulting in leads or conversions?
  • What specific parts of your marketing are responsible for prospect visits or sales revenue?

Four Ways to Track Your Print Marketing

Here are four ways to find out:

1. Unique Promo Codes

Promo codes are like hashtags, but better.

They are fun, expressive, and they bring tangible savings to your clients. Offer distinct coupon codes in print pieces you want to test, and be sure the call to action is strong and clear (e.g., “Get 25% off patio decor by presenting this card in stores or using the code ‘LOVE25PATIO’). If your customer uses the code, you’ll know they’ve responded.

2. QR Codes

How do you build bridges between digital and print advertising?

One easy technique is to include a QR code to drive traffic to your landing page. By adding these handy tools to your flyers, postcards, or brochures, you can track relevant info while storing data, location, and text. You can also experiment with social media hashtags to track success and increase online engagement.

3. Distinct Online Landing Pages

Online landing pages can be created specifically for promotion through your print ad (for example, see Uber’s landing page targeting new riders here).

While your website homepage typically offers an introduction to your business, a promotional landing page:

  • Is designed to receive traffic from specific sources
  • Prompts visitors to take one well-defined action
  • Stays focused on a single topic or offer
  • Omits or downplays site navigation options

Beyond narrow landing pages, you can also record general web traffic during a campaign to note whether a spike in visits may indicate a particular ad’s effectiveness.

4. Asking Customers

Want to know what’s on their mind? Ask them!

While you may not be able to connect with every customer, take time to ask new clients how they heard about your business. Speak with people face-to-face and you may gain insight into their motivations, frustrations, or preferred benefits.

Also consider adding a drop-down element to your website to ask how customers were introduced to your business (direct mail, word-of-mouth, social media, etc). Finally, including a unique “point of contact” email address or phone number (specific to the campaign) on your print materials to make response tracking easier.

Record and Recalibrate

From big business to small firms, every business using print should track and recalibrate based on results.

Print ads are more compelling when they use clear calls to action and high-quality pieces. Ready to set up a campaign with distinct tracking points? We’re happy to help if you have questions! 

7 Banner Options to Raise Your Bottom Line

As a small business owner, you need ways to grab attention and look your best, and business signage is your foremost advertising tool.

For high-traffic areas custom printed vinyl banners are an excellent investment. In terms of cost, a vinyl banner is one of the most inexpensive, most high-impact marketing tools.

Vinyl banners are also versatile, great for large exteriors, point-of-sale kiosks, welcome centers, or interior displays.

Studies show that good signage directly boosts a business’ profits. Pole banners can add up to 15.6% to your bottom line and larger storefront signage may boost sales by up to 7.7%.

Banner Inspiration

Need some inspiration to get your creative juices flowing? Here are several types of banners that can give you a killer first impression.

Ceiling Banners

Get your customers looking up by taking advantage of your unused ceiling space!

Use ceiling banners for event signage, special events, product features, or welcome messages. Suspended banners or circular hanging signs are eye-catching, easy to install, and extremely impressive.

Personalized Retractable Banners

Great for special events or pop-up displays, roll-up retractable banners include accompanying stand and carrying case for mobility.

Economical retractable banners are sleek, lightweight, and easy to transport.

Seasonal Business Banners

A fresh look conveys momentum and energy.

Print seasonal business banners to spice up any seasonal promotion, window display, or an exterior signpost.

Feather Flags

Want to get the job done with a contemporary edge?

Feather or teardrop flags are especially effective when you have limited space or want to enhance your exterior advertising.

The average storefront sign is seen 50-60 times per month by anyone living within five miles of your location. This could be responsible for as much as 85% of your monthly walk-in sales!

For street and sidewalk advertising, festivals, trade shows, and more, feather flags or waving swooper flags will catch attention and make your message shine.

Text or Graphic Only Banners

Sometimes, the simplest designs are the most effective, especially when you want to send a straightforward message that can be understood at a glance.

Try monochromatic backgrounds, all caps letters, or sharp contrasts between the images and elements in your banner.

Welcome Banners

Whether it’s a grand opening, a sidewalk greeting, or a hallway banner, welcome banners are an appealing option to add a professional, hospitable touch.

Bright colors and branded designs are ideal for putting your best foot forward.

Sale Banners

When surveyed, 50% of in-store shoppers named “on-premise signage” as the reason for their visit or purchase.

People are always hunting for a deal, so shout it loud with banners that can’t be overlooked.

Want to stretch your budget? Print generic banners (think “20% Off,” “Free Shipping,” “Featured Item,” or “New Collection Clearance”) so you can use them repeatedly. 

Banners can attract attention, create brand association, and set the tone for your business. Capitalize on this simple marketing tool and accelerate your sales today!

Craft First-Class Flyers with 5 Quick Tricks

Want to grab attention for your event, promotion, or group?

Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:

1. Magnetic Focal Point

When you begin your design, clearly identify the theme of your message.

Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text. 

2. Logical Design Flow

After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.

Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don’t interest them, people won’t read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader’s attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a “map” of dashed lines.

3. Strategic Repetition

Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.

This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.

4. Cohesive Alignment

Choose one alignment for the entire flyer.

Don’t center the headline then set the body copy flush left. Don’t center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!

5. Appropriate Content

What should you include in a flyer?

While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the “where” determines the “what.” The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.

Flyers are fun to create because they allow you to abandon restraint.

Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

Streamline Your Next Project with Print-Ready Proofs

Ever rushed out the door only to trip on your shoes in the entryway? Or made a hasty stop at the intersection and found yourself in a costly fender bender?

Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes we fail to allow adequate time for extra details or unexpected delays. As you draw closer to a deadline, errors are made and important details are overlooked.

Print-Ready Success

Do you want to be proud of your next print project with a smooth transition from design to print?

Here is a handy preflight checklist to help you eliminate panic or costly mistakes when a deadline is near.

  • Thoroughly proof your document for typographical, punctuation, margin, or grammatical errors. Have one or two other people proof as well. Mistakes are easy to miss but embarrassing to everyone. To slow yourself down, trying reading your document out loud or read your text backward.
  • Embed your fonts and designs. There’s nothing worse than pouring over a precise design then finding a poor imitation after it comes back from print. To maintain the integrity of your design, it is important to link all aspects of your piece (images, artwork, and fonts) into a high-resolution PDF. This includes crop marks for bleeds displaying the exact size of your trimmed and finished piece.
  • Use correct proportions, dimensions, and resolution. Images should be proofed by others to make sure they fit on the page, are correctly centered, and are cropped or outlined as desired. The resolution of image files needs to be higher for print: a JPEG file needs a minimum resolution of 300 DPI (Dots per inch). If your file does not meet that standard the quality will not be as sharp or distinct.
  • Use consistent page layouts. Clean layouts communicate professionalism and make documents easier to read. Proof your design (especially multi-page documents) to be sure margins are consistent on every page, including booklet covers or pages that feature charts or infographics.
  • Convert image formats to CMYK. JPEG is the default image format for photographs from many cameras, cell phones, and mobile devices. Screen images on TVs, computers, and cameras use red, green, and blue in varying percentages, but commercial printers typically separate artwork into four colors (cyan, magenta, yellow, black). Most design software will allow you to easily convert or save a file in CMYK, or there are several free online file conversion tools as well.
  • Print a proof and confer with our team. A surefire way to ensure a quality product is to generate a poof and discuss it with us before the final printing. It’s also important to discuss turnaround times so you can plan your milestones accordingly and allow for multiple print runs (if necessary).

We’re here to help! With local printing, you get the benefit of a work-in-progress partnership. While it’s helpful to have a preflight checklist, the trained eye of a professional is even better! Our goal is to increase your productivity, reduce your stress, and save you time and money as your prep and proof your print projects.

We’re only one phone call away, and your questions are always welcome!